Charting a Course: Responding to the Industry-Related
Adult Basic Education Needs of the Texas Workforce
Handbook One: Planning and Implementation Tips
for Program Planners and Administrators


Module One: Determining Program Capacity, Services, and Solutions

Charting a Course for Workforce ESL:  A Planning Framework

Phase Activities … And Who Does What? ?
Groundwork & Marketing
  • Reviewing program mission statement, philosophy of adult learning, accomplishments, and rationale for providing workforce-related ESOL instruction
  • Discussing with parent organization the goals, objectives, feasibility, and outcomes of a workplace initiative
  • Reviewing financial capacity, resources, and infrastructural needs
  • Preparing marketing materials (fact sheet, brochure, letter of intro, survey)
  • Gathering local labor market information and identifying businesses employing non-native speakers of English
  • Surveying local businesses and industry
  • Participating in community, industrial, and civic organizations
  • Presenting marketing efforts (materials, presentations)
 
Outreach
  • Contacting local businesses and industry
  • Meeting with potential business partners / local employers
  • Preparing materials and agenda for initial meeting
  • Identifying key participants (upper/middle management, frontline supervisors, quality control and safety officers, employee reps, education and training providers)
  • Requesting samples of environmental print and realia
  • Identifying perceived needs, goals, and objectives
 
Assessing Needs / Language Task Analysis Activities
  • Job shadowing
  • Participating in plant tour, employee orientation, announcing services to be offered
  • Reviewing environmental print and readability level of printed material non-native speakers must understand
  • Surveying/interviewing frontline supervisors
  • Conducting employee surveys and interviews with targeted workers/native speakers
  • Assessing workers’ language and basic skills proficiencies
  • Reaching consensus re: realistic employer / employee needs, goals, and objectives
  • Interpreting needs assessment results and preparing a proposal for services
 
Design
  • Configuring instruction in response to language task analysis
  • Determining curriculum parameters, goals and objectives
  • Preparing a written agreement and articulation of expectations
  • Adapting or customizing instructional materials
 
Delivery
  • Determining appropriate strategies for contextual workplace ESOL delivery
  • Selecting and preparing instructors
  • Clarifying expectations regarding workforce-related ESOL, goals, objectives, assessment measures
 
Evaluation
  • Identifying/utilizing appropriate pre/post measures to assess work-related language skills
  • Employing measures to document changes in behavior and performance on the job
  • Making mid-course corrections in instructional design, delivery, and evaluation
  • Interpreting data and preparing final report
 
Follow Up, Lessons Learned
  • Surveying employer/employee satisfaction
  • Reviewing outcomes vs. original goals and objectives
  • Soliciting corporate endorsement and opportunities to offer additional services
 

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